Born in Hamburg in 1965, he helps organizations in Germany and abroad successfully implement change processes and coaches executives in achieving their goals effectively. Through PINKTUM, he is helping to shape the future of learning–digital, personalized, and powered by AI.

Before starting his entrepreneurial career, the business administration graduate played professional football for FC St. Pauli, where he later served as Vice President in charge of Sales and Marketing from 2014 until June 2020. Joachim Pawlik holds seats on various supervisory and advisory boards.